Participants' profile

Who is it for?

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An Executive Program designed for:

We help graduates go from struggling to find opportunities in sports law or sports business to succeeding in interviews with confidence, equipping them with the legal, economic, and geopolitical framework needed to secure positions at prestigious law firms or sports organisations, and build rewarding careers with strong earning potential.

We help practising lawyers with several years of experience move from having limited expertise, practical know-how, and professional connections in sports law, economics, and geopolitics to developing the knowledge, skills, and network needed to accelerate the next stage of their careers so that they can establish themselves as seasoned sports lawyers, develop their own sports law firm or pivot into the sports industry and generate a consistent income doing the work they are passionate about.

We empower legal counsels, advisors, and assistants working within sports organisations — such as Olympic Committees, federations, associations, leagues, clubs, unions, and public administrations dealing with sports issues — to move beyond purely legal practice and become the leaders their organisations need, entering board meetings with the confidence to speak the language of sports governance with authority.

We help executives and managers working in the sports industry or ambitioning to enter it (operations managers, finance managers, development managers, marketing managers, mission managers, project managers, consultants, accountants) go from feeling exposed when legal, economics or geopolitical complexity enters the room, to being the person who leads that conversation so that they can reach a higher level of responsibility or lead cross-functional departments.

You have already taken the first steps as a sports agent but breaking through in this industry takes more than ambition. Without a clear understanding of the legal frameworks, economic forces, and geopolitical dynamics that drive modern sport, it is easy to spend years learning the hard way, losing ground to those who operate with genuine insider knowledge. HELEGS gives you the structured framework, practical tools, and international network to stop navigating by instinct and start acting with the confidence and clarity of a true industry professional so you can better serve your athletes, earn the trust of clubs, and build the kind of reputation that defines a leading agent.

We empower active and retired high-level athletes who are seeking a new challenge by guiding them on a complete journey — from overcoming loss of purpose, lack of formal education, financial vulnerability, networking barriers, and unclear career pathways to acquiring the specialised skills needed to successfully retrain within the sports industry, enabling them not only to adapt but to truly thrive in a rewarding new career.

We help law firms with a sports law practice stay at the forefront of sports law and deliver unmatched representation — offering strategic guidance that enhances the value they provide to their clients and supports the growth of their sports law practice.

We enable organisations operating in professional sport — including clubs, leagues, associations, federations, unions, player representation agencies, and sports consulting firms — move from apprehension and uncertainty about legal, economic, and geopolitical issues in sport to confidently addressing them — fostering professionalization and good governance throughout the organisation, in alignment with current legal and economic regulations.

HELEGS is independent from all sports stakeholders, ensuring that your team gains a comprehensive understanding of the law, economics, and geopolitics of sport — not just perspectives shaped by the necessarily biased interests of certain stakeholders.

If you are interested in implementing this Executive Program within your law firm or organisation, please request information — we will assist you personally. Depending on the number of individuals you wish to train, we will design a tailored plan that best suits your needs.

Admission

We recommend that applicants have a degree or at least two years of professional experience in a law firm, sports organisation or in sports business in order to be optimally successful in this program.

Other profiles are not excluded, but will require an analysis of their previous studies and experience, with the aim of checking their suitability for the program.

Our free admission process, together with the Program Directors, will ensure that your profile is appropriate so that this program works specifically for you.

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This Executive Program is NOT about packaging up information. It's about career transformation and game-changing results.

The WHY of this Executive Program is: Master the rules of the sports industry. Use them. Or change them.

It equips you with a sense of anticipation—the ability to discern what is likely to come next—enabling you to stay ahead of the curve and lead rather than follow.

The curriculum has been carefully identified and developed to cover the knowledge and skills participants need to achieve their professional goals in the sports industry.

The lecturers are not just university professors or academics but also and mainly, each one in his field, among the most respected, renowned and successful professionals in the sports industry. They practise what they teach, at the highest level, every day.

The lecturers represent all stakeholders in the sports industry which ensures you learn all sides of law, economics and geopolitics in sport, and not only the one inspired by the interests of sports governing bodies. You learn all points of view.

Hence, our aim is to provide you with the tools that will enable you to learn more objectively, to think more accurately and to act more effectively. Our final ambition is to enable you to flourish in a complex but exciting sector.

If this is what you are looking for, this Executive Program is right for you.

We think so and have designed it to be so. There are many “masters in sports law”, which usually include one economics subject or another. Some of these masters are excellent. But those that are worthwhile generally last one academic year and represent a considerable investment of time and money.

“Law, Economics and Geopolitics of Professional Sports: How to be successful, globally and locally” is a very high-quality, time and cost-effective alternative to the traditional approach: in 46 hours of curated online Lectures and 4 hours of Live Sessions, world-class lecturers and key players in the sector will highlight and summarize for you the essentials of their knowledge and expertise.

In addition, at the end of each module, they will provide you with a detailed list of the best readings and sources, which will enable you - if you wish - to delve deeper into a particular aspect of the subject.

In short, in 50 hours of curated, dense and practical Masterclasses, you will acquire a comprehensive and effective knowledge of law, economics and geopolitics applied to professional sport. At the highest level. Faster.

This Executive Program has been designed so that each participant has strong chances to reach their desired end outcome:

  • Get a job within the sports industry
  • Obtain a senior/executive level position
  • Get a salary increase
  • Manage people and projects
  • Change job function/occupation
  • Change job industry
  • Be self-employed/entrepreneur
  • Expand network

As long-time professionals in this sector, we have already gone through these challenges and know from firsthand what is necessary to succeed in them.

  1. Career Trajectory

One way this Executive Program provides a return on investment is the expansion and acceleration of your career. The program provides the hard and soft skills to be an effective contributor and leader in sports business. You’ll learn how to solve complex problems and make decisions. These skills are highly valued in leaders and can not only help you land roles with increasing responsibility but lead your team through difficult challenges.

  1. Earning Potential

Along with career acceleration comes increased earning potential. There’s an investment on your part, but the return on investment from a purely financial standpoint can be compelling. Especially in an industry that’s used to managing important amounts of money. The program sets you up to earn more than you would without it.

  1. Connections

Finally, this Executive Program provides immense value in the form of connections. It is a transformative experience. Any time you go through a transformative experience with others, it creates bonds that will last a long time. The connections you’ll make in this Executive Program, both with participants and lecturers, can lead to professional opportunities to advance your career.

So yes, if you aim to accelerate your career and become a well-connected professional in the sports industry, this Executive Program will definitely help.

If you don’t enjoy the program, you will enjoy our unconditional money-back guarantee! We are so confident that this program will transform your career that if you eventually decide that it's not for you, no hard feelings.

Here's the deal:

Attend the first Live Session and complete the first module of the program. Then, If you decide it’s not for you, just let us know before starting the second module of the program.

We'll refund 100% of your investment.

No questions.
No conditions.

Why?
Because if you're not happy,
we are not happy.

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