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Michel LECOMTE's profile

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Michel LECOMTE

Sports journalist

Michel Lecomte is a Belgian sports journalist best known for his long career at RTBF, the main public TV broadcaster in Belgium, where he became one of the most influential figures in the broadcasting of football in French‑speaking Europe.

Michel Lecomte joined RTBF in 1980, first as a regional sports reporter before moving to the Brussels sports desk in 1986 and eventually becoming head of the sports department in 2003. From that strategic position, he oversaw editorial choices and played a key role in shaping RTBF’s football coverage, including World Cups, European Championships and Belgian domestic competitions.

As head of sports, Michel Lecomte was closely involved in the negotiation and exploitation of television rights in an environment marked by growing competition and platform fragmentation. He has explained how RTBF approached rights packages that combined traditional linear television with digital exploitation on Auvio, negotiating to secure simulcast and multi‑match options that would maximise public access while preserving value for rights holders. Under his guidance, RTBF regained rights to the UEFA Europa League and used them to strengthen its channel La Deux, demonstrating his understanding of how rights strategy, audience share and public‑service obligations intersect.

Michel Lecomte has also been an articulate voice on the economics and geopolitics of football broadcasting, commenting on the impact of French channels overspilling into Belgium and how audience figures on TF1 or other foreign broadcasters influence rights pricing and bargaining power for Belgian operators. His decades of experience allowed him to navigate the balance between budget constraints, competition from private players and the need to offer major football events free‑to‑air.

Beyond negotiations, Michel Lecomte anchored flagship television programmes such as Match 1, Week‑End Sportif and La Tribune, where he helped translate complex issues around rights, scheduling and competition formats into accessible debates for viewers.

This combination of editorial leadership, on‑air presence and hands‑on involvement in rights strategies has made Michel Lecomte a reference in the broadcasting and negotiation of football television rights in Belgium and, more broadly, in the European media landscape.

Excellence meets
Expertise

The combination of the best academic professors and renowned active experts in Law, Economics and Geopolitics in sports is the ideal formula for you to be in contact with professional and up-to-date reality.

The pedagogical skills of the lecturers of this program, together with their knowledge and professional profile, are key to their selection in this educational team. And they ensure you the best possible training.

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This Executive Program is NOT about packaging up information. This Executive Program is about career transformation and game-changing results.

The WHY of this Executive Program is: Master the key rules of the sports industry. Use them. Or change them.

It will equip you with a sense of anticipation—the ability to discern what is likely to come next—enabling you to stay ahead of the curve and lead rather than follow.

The curriculum has been carefully identified and developed to cover the knowledge and skills participants need to achieve their professional goals in the sports industry.

The lecturers are not just university professors or academics but also and mainly, each one in his field, among the most respected, renowned and successful professionals in the sports industry. They practise what they teach, at the highest level, every day.

The lecturers represent all stakeholders in the sports industry which ensures you learn all sides of law, economics and geopolitics in sport, and not only the one inspired by the interests of sports governing bodies. You learn all points of view.

Hence, our aim is to provide you with the tools that will enable you to learn more objectively, to think more accurately and to act more effectively. Our final ambition is to enable you to flourish in a complex but exciting sector.

If this is what you are looking for, this Executive Program is right for you.

We think so and have designed it to be so. There are many “masters in sports law”, which usually include one economics subject or another. Some of these masters are excellent. But those that are worthwhile generally last one academic year and represent a considerable investment of time and money.

“Law, Economics and Geopolitics of Professional Sports: How to be successful, globally and locally” is a very high-quality, time and cost-effective alternative to the traditional approach: in 44 hours of curated online Lectures and 4 hours of Live Group Sessions, world-class lecturers and key players in the sector will highlight and summarize for you the essentials of their knowledge and expertise.

In addition, at the end of each module, they will provide you with a detailed list of the best readings and sources, which will enable you - if you wish - to delve deeper into a particular aspect of the subject.

In short, in 48 hours of curated, dense and practical Masterclasses, you will acquire a comprehensive and effective knowledge of law, economics and geopolitics applied to professional sport. At the highest level. Faster.

This Executive Program has been designed so that each participant has strong chances to reach their desired end outcome:

  • Get a job within the sports industry
  • Obtain a senior/executive level position
  • Get a salary increase
  • Manage people and projects
  • Change job function/occupation
  • Change job industry
  • Be self-employed/entrepreneur
  • Expand network

As long-time professionals in this sector, we have already gone through these challenges and know from firsthand what is necessary to succeed in them.

  1. Career Trajectory

One way this Executive Program provides a return on investment is the expansion and acceleration of your career. The program provides the hard and soft skills to be an effective contributor and leader in sports business. You’ll learn how to solve complex problems and make decisions. These skills are highly valued in leaders and can not only help you land roles with increasing responsibility but lead your team through difficult challenges.

  1. Earning Potential

Along with career acceleration comes increased earning potential. There’s an investment on your part, but the return on investment from a purely financial standpoint can be compelling. Especially in an industry that’s used to managing important amounts of money. The program sets you up to earn more than you would without it.

  1. Connections

Finally, this Executive Program provides immense value in the form of connections. It is a transformative experience. Any time you go through a transformative experience with others, it creates bonds that will last a long time. The connections you’ll make in this Executive Program, both with participants and lecturers, can enhance your personal life and lead to professional opportunities to advance your career.

So yes, if you aim to accelerate your career and become a well-connected professional in the sports industry, this Executive Program will definitely help.

If you don’t enjoy the program, you will enjoy our love it or leave it unconditional money-back guarantee! We are so confident that this Executive Program does what it is supposed to do for you that if you eventually decide that it is not for you, no hard feelings. If you are not happy, we are not happy.

For any reason whatsoever, if you want to cancel your inscription and get 100% of your money back, you just have to let us know by email before starting the fourth module of the program.

We will pay you back without asking questions and without conditions.