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Kieran MAGUIRE’s profile

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Kieran MAGUIRE

Professor in Football Finance at University of Liverpool

Kieran Maguire is widely regarded as one of the foremost experts in football finance, combining academic rigour with real-world insight to demystify the complex economics of the beautiful game. As Associate Professor of Football Finance at the University of Liverpool, Maguire plays a pivotal role in shaping the next generation of sports finance professionals through his teaching on the Football Industries MBA—a globally respected programme that blends financial theory with the unique dynamics of the football industry.

Kieran Maguire’s expertise is rooted in a strong foundation in accountancy. He qualified as a Chartered Accountant in 1986, specialising in insolvency—a discipline that has proven invaluable in analysing the financial health of football clubs, particularly in times of crisis. His ability to interpret and explain club accounts, financial regulations, and governance structures has made him a trusted voice among academics, journalists, and football executives alike.

Kieran Maguire is perhaps best known to the public as the co-host of the award-winning podcast The Price of Football, which he presents alongside comedian Kevin Day. The podcast, which has generated more than 15 million downloads, offers accessible and engaging analysis of football’s financial landscape—from transfer market trends and broadcasting deals to club ownership models and regulatory compliance. Guest on the show have included government sport ministers, club and league executives, as well as other stakeholders.

In addition to his podcasting and teaching, Kieran Maguire is an author. His book The Price of Football is considered essential reading for anyone seeking to understand how money flows through the sport. The book has been praised for its clarity, relevance, and ability to make complex financial concepts understandable to fans, students, and professionals alike. A second edition was published two years after the original, and a third is currently in development, reflecting the evolving nature of football’s financial ecosystem.

Kieran Maguire’s influence extends beyond academia and media. He has contributed to government policy through his involvement in the Fan-Led Review of Football Governance, chaired by Dame Tracey Crouch, and has authored research papers for UK government bodies on the financial sustainability of football clubs. He also lectures for organisations such as the Professional Footballers’ Association (PFA), the League Managers Association (LMA), and various European football governing bodies, reinforcing his role as a key educator in the sector.

His commentary is regularly featured across major media outlets including the BBC, The Guardian, The Times, The Athletic, and FourFourTwo, where he provides expert analysis on topics ranging from club takeovers and financial fair play to wage structures and stadium financing.

Beyond his professional achievements, Kieran Maguire is known for his integrity and community spirit. Notably, he donated all royalties from the first edition of The Price of Football to a local food bank, expecting modest sales but ultimately reaching bestseller status.

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The combination of the best academic professors and renowned active experts in Law, Economics and Geopolitics in sports is the ideal formula for you to be in contact with professional and up-to-date reality.

The pedagogical skills of the lecturers of this program, together with their knowledge and professional profile, are key to their selection in this educational team. And they ensure you the best possible training.

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This Executive Program is NOT about packaging up information. This Executive Program is about career transformation and game-changing results.

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The lecturers represent all stakeholders in the sports industry which ensures you learn all sides of law, economics and geopolitics in sport, and not only the one inspired by the interests of sports governing bodies. You learn all points of view.

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This Executive Program has been designed so that each participant has strong chances to reach their desired end outcome:

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One way this Executive Program provides a return on investment is the expansion and acceleration of your career. The program provides the hard and soft skills to be an effective contributor and leader in sports business. You’ll learn how to solve complex problems and make decisions. These skills are highly valued in leaders and can not only help you land roles with increasing responsibility but lead your team through difficult challenges.

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Along with career acceleration comes increased earning potential. There’s an investment on your part, but the return on investment from a purely financial standpoint can be compelling. Especially in an industry that’s used to managing important amounts of money. The program sets you up to earn more than you would without it.

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Finally, this Executive Program provides immense value in the form of connections. It is a transformative experience. Any time you go through a transformative experience with others, it creates bonds that will last a long time. The connections you’ll make in this Executive Program, both with participants and lecturers, can enhance your personal life and lead to professional opportunities to advance your career.

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If you don’t enjoy the program, you will enjoy our love it or leave it unconditional money-back guarantee! We are so confident that this Executive Program does what it is supposed to do for you that if you eventually decide that it is not for you, no hard feelings. If you are not happy, we are not happy.

For any reason whatsoever, if you want to cancel your inscription and get 100% of your money back, you just have to let us know by email before starting the fourth module of the program.

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