Lecturers

José María ARRABAL’s profile

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José María ARRABAL

Senior Vice President, Global Development at DYO Sports Finance

José María Arrabal is an accomplished Spanish sports executive renowned for his deep expertise in organising major international sports events. With a career spanning over three decades, José María Arrabal has been integral in bidding, planning, and hosting landmark events such as the Copa Davis in Málaga, the 2030 FIFA World Cup matches in Málaga and Sevilla, and the 2025 IRONMAN 70.3 World Championship in Marbella. His early affinity for sports management emerged as a teenager, when he organised campus events and secured sponsorship contracts—a foundation that grew as he trained in Economics and expanded his career across prestigious organizations like Real Madrid, LaLiga, New Jersey Nets, and Málaga CF.

Expert in Bidding & Contracts

José María Arrabal’s extensive experience encompasses the orchestration of bidding procedures for world-class events, ensuring competitive positioning for his region. He has overseen complex contracting processes, from negotiating with international sports federations to formalizing agreements on infrastructure, broadcasting, and legacy impact. His meticulous approach has delivered successful candidacies and major contractual milestones, securing Andalusia’s place as a top sports destination as Director General for Sport at the Junta de Andalucía.

Stakeholder & Political Engagement

A key part of Arrabal’s expertise is his adept interaction with diverse stakeholders—sports clubs, federations, sponsors, and civic entities. He has developed strategic partnerships and coordinated with government administrations, fostering alignment between public interests and event legacy goals. His political acumen is exemplified by collaborations with local, regional, and national authorities, ensuring that events are leveraged as catalysts for community development, tourism, and social progress.

Prevention of Ambush Marketing

José María Arrabal’s leadership has included rigorous management of marketing rights and brand integrity, particularly in preventing ambush marketing at major tournaments like UEFA EURO 2020. Through carefully crafted stadium agreements and legal frameworks, he has protected official sponsorship assets, reinforcing the value for commercial partners and safeguarding event reputations from unauthorized commercial exploitation.

Through his unique blend of contract management, stakeholder coordination, political navigation, and marketing expertise, José María Arrabal stands as a leading authority in the organization of global sports events, contributing to both economic impact and the enduring legacy of sport in society.

Excellence meets
Expertise

The combination of the best academic professors and renowned active experts in Law, Economics and Geopolitics in sports is the ideal formula for you to be in contact with professional and up-to-date reality.

The pedagogical skills of the lecturers of this program, together with their knowledge and professional profile, are key to their selection in this educational team. And they ensure you the best possible training.

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This Executive Program is NOT about packaging up information. This Executive Program is about career transformation and game-changing results.

The WHY of this Executive Program is: Master the key rules of the sports industry. Use them. Or change them.

It will equip you with a sense of anticipation—the ability to discern what is likely to come next—enabling you to stay ahead of the curve and lead rather than follow.

The curriculum has been carefully identified and developed to cover the knowledge and skills participants need to achieve their professional goals in the sports industry.

The lecturers are not just university professors or academics but also and mainly, each one in his field, among the most respected, renowned and successful professionals in the sports industry. They practise what they teach, at the highest level, every day.

The lecturers represent all stakeholders in the sports industry which ensures you learn all sides of law, economics and geopolitics in sport, and not only the one inspired by the interests of sports governing bodies. You learn all points of view.

Hence, our aim is to provide you with the tools that will enable you to learn more objectively, to think more accurately and to act more effectively. Our final ambition is to enable you to flourish in a complex but exciting sector.

If this is what you are looking for, this Executive Program is right for you.

We think so and have designed it to be so. There are many “masters in sports law”, which usually include one economics subject or another. Some of these masters are excellent. But those that are worthwhile generally last one academic year and represent a considerable investment of time and money.

“Law, Economics and Geopolitics of Professional Sports: How to be successful, globally and locally” is a very high-quality, time and cost-effective alternative to the traditional approach: in 44 hours of curated online Lectures and 4 hours of Live Group Sessions, world-class lecturers and key players in the sector will highlight and summarize for you the essentials of their knowledge and expertise.

In addition, at the end of each module, they will provide you with a detailed list of the best readings and sources, which will enable you - if you wish - to delve deeper into a particular aspect of the subject.

In short, in 48 hours of curated, dense and practical Masterclasses, you will acquire a comprehensive and effective knowledge of law, economics and geopolitics applied to professional sport. At the highest level. Faster.

This Executive Program has been designed so that each participant has strong chances to reach their desired end outcome:

  • Get a job within the sports industry
  • Obtain a senior/executive level position
  • Get a salary increase
  • Manage people and projects
  • Change job function/occupation
  • Change job industry
  • Be self-employed/entrepreneur
  • Expand network

As long-time professionals in this sector, we have already gone through these challenges and know from firsthand what is necessary to succeed in them.

  1. Career Trajectory

One way this Executive Program provides a return on investment is the expansion and acceleration of your career. The program provides the hard and soft skills to be an effective contributor and leader in sports business. You’ll learn how to solve complex problems and make decisions. These skills are highly valued in leaders and can not only help you land roles with increasing responsibility but lead your team through difficult challenges.

  1. Earning Potential

Along with career acceleration comes increased earning potential. There’s an investment on your part, but the return on investment from a purely financial standpoint can be compelling. Especially in an industry that’s used to managing important amounts of money. The program sets you up to earn more than you would without it.

  1. Connections

Finally, this Executive Program provides immense value in the form of connections. It is a transformative experience. Any time you go through a transformative experience with others, it creates bonds that will last a long time. The connections you’ll make in this Executive Program, both with participants and lecturers, can enhance your personal life and lead to professional opportunities to advance your career.

So yes, if you aim to accelerate your career and become a well-connected professional in the sports industry, this Executive Program will definitely help.

If you don’t enjoy the program, you will enjoy our love it or leave it unconditional money-back guarantee! We are so confident that this Executive Program does what it is supposed to do for you that if you eventually decide that it is not for you, no hard feelings. If you are not happy, we are not happy.

For any reason whatsoever, if you want to cancel your inscription and get 100% of your money back, you just have to let us know by email before starting the fourth module of the program.

We will pay you back without asking questions and without conditions.