Lecturers

Alexander JOBST’s profile

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Alexander JOBST

CEO of Fortuna Düsseldorf

Alexander Jobst, currently CEO of Fortuna Düsseldorf, is a highly experienced sport executive renowned for his ability to manage professional clubs at the intersection of sporting ambition and economic sustainability. Trained as a sports economist at the University of Bayreuth, Jobst built his reputation over decades at the top of European football, with influential roles at Siemens (sponsorships for Real Madrid and Bayern Munich), Real Madrid (Head of International Development), FIFA (Head of Sales), FC Schalke 04 (Managing Board), and since 2022, as CEO of Fortuna Düsseldorf.

Balancing Sporting and Economic Goals

Alexander Jobst excels in integrating sporting success with financial discipline. At Schalke 04, he increased revenues from marketing and merchandising during turbulent sporting periods, showing his skill in optimizing club economics independently of on-pitch results. At Fortuna Düsseldorf, he pioneered the “Fortuna For Everyone” initiative—offering free home match tickets to align with club values, engaging the community, and driving commercial upside through increased membership and merchandise sales. This innovative approach balanced access and financial performance, proving that social impact need not come at the expense of economic resilience.

Strategic and Organizational Management

Alexander Jobst’s vision for strategic and organizational management is rooted in building sustainable club structures, long-term planning, and innovative and sustainable business models. He champions member-based governance, resisting pressures for short-term gain by prioritizing stability and stakeholder engagement. Under his leadership, Fortuna Düsseldorf established partnerships that provide not just funding but shared values, reinforcing organizational identity.

Sporting Management and Communication

With deep knowledge of professional football, Alexander Jobst ensures holistic sporting management by supporting technical staff while integrating commercial, sporting, and brand identities. He leverages his broad experience from FIFA and top clubs to position Fortuna Düsseldorf as a community-driven, competitive entity—strengthening its brand through clear communication and bold public commitments.

Financial, Marketing, and Stakeholder Relations

Alexander Jobst has overseen major marketing campaigns and negotiated high-value contracts, always with a focus on transparency, brand authenticity, and fan integration. His innovative thinking in attracting strategic sponsors—rather than purely financial investors—sets a model for sustainable growth. He has a proven ability to build productive, trust-based relations with local authorities, club members, and commercial partners, aligning them in support of common goals.

Alexander Jobst’s tenure at Fortuna Düsseldorf showcases the potential of progressive leadership in a professional sports club—fusing sporting ambition, fiscal stability, and genuine community engagement into a single, coherent, future-focused strategy.

Excellence meets
Expertise

The combination of the best academic professors and renowned active experts in Law, Economics and Geopolitics in sports is the ideal formula for you to be in contact with professional and up-to-date reality.

The pedagogical skills of the lecturers of this program, together with their knowledge and professional profile, are key to their selection in this educational team. And they ensure you the best possible training.

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This Executive Program is NOT about packaging up information. This Executive Program is about career transformation and game-changing results.

The WHY of this Executive Program is: Master the key rules of the sports industry. Use them. Or change them.

It will equip you with a sense of anticipation—the ability to discern what is likely to come next—enabling you to stay ahead of the curve and lead rather than follow.

The curriculum has been carefully identified and developed to cover the knowledge and skills participants need to achieve their professional goals in the sports industry.

The lecturers are not just university professors or academics but also and mainly, each one in his field, among the most respected, renowned and successful professionals in the sports industry. They practise what they teach, at the highest level, every day.

The lecturers represent all stakeholders in the sports industry which ensures you learn all sides of law, economics and geopolitics in sport, and not only the one inspired by the interests of sports governing bodies. You learn all points of view.

Hence, our aim is to provide you with the tools that will enable you to learn more objectively, to think more accurately and to act more effectively. Our final ambition is to enable you to flourish in a complex but exciting sector.

If this is what you are looking for, this Executive Program is right for you.

We think so and have designed it to be so. There are many “masters in sports law”, which usually include one economics subject or another. Some of these masters are excellent. But those that are worthwhile generally last one academic year and represent a considerable investment of time and money.

“Law, Economics and Geopolitics of Professional Sports: How to be successful, globally and locally” is a very high-quality, time and cost-effective alternative to the traditional approach: in 44 hours of curated online Lectures and 4 hours of Live Group Sessions, world-class lecturers and key players in the sector will highlight and summarize for you the essentials of their knowledge and expertise.

In addition, at the end of each module, they will provide you with a detailed list of the best readings and sources, which will enable you - if you wish - to delve deeper into a particular aspect of the subject.

In short, in 48 hours of curated, dense and practical Masterclasses, you will acquire a comprehensive and effective knowledge of law, economics and geopolitics applied to professional sport. At the highest level. Faster.

This Executive Program has been designed so that each participant has strong chances to reach their desired end outcome:

  • Get a job within the sports industry
  • Obtain a senior/executive level position
  • Get a salary increase
  • Manage people and projects
  • Change job function/occupation
  • Change job industry
  • Be self-employed/entrepreneur
  • Expand network

As long-time professionals in this sector, we have already gone through these challenges and know from firsthand what is necessary to succeed in them.

  1. Career Trajectory

One way this Executive Program provides a return on investment is the expansion and acceleration of your career. The program provides the hard and soft skills to be an effective contributor and leader in sports business. You’ll learn how to solve complex problems and make decisions. These skills are highly valued in leaders and can not only help you land roles with increasing responsibility but lead your team through difficult challenges.

  1. Earning Potential

Along with career acceleration comes increased earning potential. There’s an investment on your part, but the return on investment from a purely financial standpoint can be compelling. Especially in an industry that’s used to managing important amounts of money. The program sets you up to earn more than you would without it.

  1. Connections

Finally, this Executive Program provides immense value in the form of connections. It is a transformative experience. Any time you go through a transformative experience with others, it creates bonds that will last a long time. The connections you’ll make in this Executive Program, both with participants and lecturers, can enhance your personal life and lead to professional opportunities to advance your career.

So yes, if you aim to accelerate your career and become a well-connected professional in the sports industry, this Executive Program will definitely help.

If you don’t enjoy the program, you will enjoy our love it or leave it unconditional money-back guarantee! We are so confident that this Executive Program does what it is supposed to do for you that if you eventually decide that it is not for you, no hard feelings. If you are not happy, we are not happy.

For any reason whatsoever, if you want to cancel your inscription and get 100% of your money back, you just have to let us know by email before starting the fourth module of the program.

We will pay you back without asking questions and without conditions.